Fred Folsom's How-Not-To Art Career Guide
Available on Kindle at http://www.amazon.com/gp/product/B00C2HP60I?*Version*=1&*entries*=0
(Fred Folsom's "How-Not-To" Career Guide for Creative People) began as notes to help artist friends who called him for career guidance. It soon became a series of stories that illustrate the art market as it exists for 99.8% of artists. Someone said it reads like Tobacco Road written by Dave Barry. It's a career guide for the millions of creative people who have been unable to build the reputation necessary to make a living at their craft. The last thing artists need is more peppy fairy tales about fame and fortune -- they need to know how to successfully promote and show their work. When it comes to galleries, press, customers, and promo, ARTISTE tells you what works, what doesn't, and why.